Etrangle.net

Live Well. Laugh Often. Love Much.

Super Shiok!

The word is out.

My dad and mum have finally agreed to do something more with their culinary skills, and share their culinary delights with all of you! So what better what to kick start everything than with my dad’s LANCHILLICRAB SUPER SHIOK SAMBAL?

lan21

It’s really super duper hot and syiok, I tell you. My entire family cannot live without it. Eat everything must have the sambal. If there’s nothing to eat at home, we will actually order KFC chicken, and eat it with hot rice and the sambal of course! Our very own version of Nasi Ayam Penyet. And the best thing is, preparation time is less than five minutes for that.

What sambal, you ask?

No, don’t make me say that word.

No.

Nooooo.

Noooooooooooooooooooooo!

Okay fine, it’s sambal belacan.

SO WHAT? 

Everyone has been teasing me ever since I started promoting LANCHILLICRAB SUPER SYIOK SAMBAL. Among the funny responses I have gotten?

“Wah Diah, now you tauke belacan ah?”

“Eh today never sell sambal belacan?”

“It’s the belacan babe, check her out.”

“You look like someone who sells sambal belacan. Can I order 10 bottles please?”

“How about Diah Sambal Ronggeng?” 

And this one message from the girls’ teacher cracked me up big time, man.

lan12

HAHAHAHAHAHAHAHAHAHA.

This belacan business is turning into a big joke. So might as well play along and joke about it too.

lan13

lan14

LAN20

lan15

 

AIYAH. WHAT TO DO? JUST MAKE DO WITH WHATEVER PEOPLE WANNA CALL ME LAH. JUST AS LONG AS I DO NOT SMELL LIKE ONE, I AM OKAY WITH IT. :S

But the best joke of the day has got to be this.

lan19

Just to be fair, you have to be associated with belacan too. Not just me, okay? Therefore, I saved all your names with belacan at the back. I mean, you ordered belacan right? Your surname is now Belacan, congrats! LOL. Okay okay that’s the easiest way to remember every single one of you, seriously. 😀 

Let me tell you a bit more about LANCHILLICRAB SUPER SHIOK SAMBAL. Firstly, it is not chilli crab sambal. Do not be confused, okay? Lanchillicrab is what everyone affectionately calls my dad in the social media world like Twitter and Instagram. He simply loves crabs, and he can cook the best black pepper crab and chilli crab, you know? So my brother Sofian came up with the nick for him. The rest is history.

Secondly, it is freshly made and cooked by my dad and my mum (they take turns to prepare the sambal) using only the freshest ingredients! What can I say? Anything cooked with love and passion has got to taste as good as LANCHILLICRAB SUPER SHIOK SAMBAL. The sambal can last for a month or more if kept refrigerated. Scoop out only the amount you need each time, heat it up in the microwave for a while, and well, enjoy it!

Thirdly, do you know how hard it was to persuade my dad and mum to start this food business? They were like, “Aiyah, this one cook for my family and children only. No need to sell la.” So now that they are finally selling, rest assured that you will be tasting what we (their beloved children) have been been tasting. Nothing less than that. My parents do not believe in depriving others of good food, or substituting the ingredients with something else just so that they can save on cost or something along those lines. They believe in giving only the best. Come over to my house and they will never fail to fill the entire table with food. Birthday celebrations at home are always best with Mak’s cooking. It just does not feel right if we were to dine out instead.

By the way, Daddy insists on putting the following picture of a crab on the labels for the sambal. I told him to choose a cuter and chubbier crab at least, but he gave me a straight no.

He die die want to put the picture of the following old looking crab.

lan1

According to him, “This is my trademark!”

I told Ili and Nurul that the crab looks like it has been hanging around at Sheng Shiong supermarket for the longest period of time because it is so old looking that nobody wants to buy it to cook chilli crab! LOL. Okay, Ili is still in the midst of redesigning the labels for him, and we hope to be able to delude him and get rid of the old crab once and for all.

My siblings and I are really sooooooooo glad that the response for LANCHILLICRAB SUPER SHIOK SAMBAL has been more than overwhelming this far. It’s like the orders keep coming in by the minute, and those who have ordered are already re-ordering and asking for more! So that should mean something, right? 🙂

You know, the most rewarding part of working with family is that we get to share our successes. When each family member knows what their role is in the business, it makes it much easier to produce an end project that shines, just like Studiofrost and yes, LANCHILLICRAB SUPER SHIOK SAMBAL. The most awesome thing to run a family business is to be able to spend more time with each other. Being able to successfully mix work and family is very gratifying. The business feels less like work (sometimes it does not even feel like we are working!) and more like living life to the fullest, with an income to boot.

Want to know how it all started? LANCHILLICRAB SUPER SHIOK SAMBAL, I mean. I actually did not even tell my dad or mum anything. Neither did I ask them for their approval. I was having tea one fine afternoon when my helper came to me and passed me a little bowl with my dad’s sambal. She said to me, “Ma’am, makan bakwan goreng itu dengan sambal Bapak. Sedap!” (Read: “Ma’am, do eat the veggie fritters with Bapak’s sambal. Very nice!”) So I did just that.

THAT WAS THE LIGHT BULB MOMENT RIGHT THERE. 

I went to the fridge, took out a bottle of my dad’s sambal, and started to take pictures!

LAN17

3 minutes later, the picture was up in Instagram, Facebook and Twitter.

30 minutes later, we already received orders for 40 bottles.

3 days laters, we already received orders for 500 bottles…AND MORE!

LAN16

ALHAMDULLILAH.

Here are some of the reviews/feedbacks given by the super awesome customers!

lan26

lan25

lan27

lan24

lan28

LAN22

LAN18

lan10

lan9

lan8

lan7

lan6

lan5

lan2

lan3

lan11

lan4

What are you waiting for? Go add some spice to your life. If the weather’s not hot enough for you, then you should try LANCHILLICRAB SUPER SHIOK SAMBAL.

It is only $5 per bottle. 

Email me at asketrangle@gmail.com to order a bottle or ten, okay? 

Freshness of the sambal is guaranteed because my parents cook them in batches! You order, they prepare. You don’t order, they don’t prepare.

You can choose to self collect, or have it delivered to you! 🙂

THANK YOU FOR YOUR SUPPORT & I REALLY MEAN IT. <3

111 people like this post.
posted by admin in Advertorials,Family,Life,Share & Support and have Comments Off on Super Shiok!

Comments are closed.

Get Adobe Flash player