Introduction

For one of the world’s most prestigious fashion houses, Italian-brand Max Mara, top quality output is a passion that runs deep. This goes for their clothing, where they specialize in beautiful, up-market, and ready-to-wear fashion. But it also goes for their internal training. Creativity and individuality count just as much in their elearning, as they do elsewhere.

Max Mara has over 2,500 stores in 105 countries, and since 2018 they have used Elucidat to deliver high-end, fully on-brand elearning. They strive for creative, modern, visually-appealing learning content but also encourage their team to inject individuality into their designs. Like their fashion brand, their designs never stand still.

Find out how they create multi-brand, multi-language elearning to 10,000+ learners all over the globe, including those accessing elearning on their mobiles.

Creating high quality microlearning

As a retail brand, creating short courses that are visually appealing, engaging and memorable is important for Max Mara. With a large proportion of employees working on the shop floor, creating mobile-friendly microlearning with clean and clear learning design is vital. So responsive and adaptive technologies like Elucidat count for a lot.

Imagery and videos are very much at the heart of Beatrice and her team’s designs. Using images and videos allows Max Mara’s employees to learn content efficiently – especially where the content is talking about products where they need to be seen to make sense.

“When you’re talking about retail and fashion, images tell a thousand words.” – Beatrice Cocchi

Serving their sub-brands, in local languages

To keep in line with their exquisite designs and clothing pieces, Max Mara creates beautiful and aesthetically appealing elearning. But since aesthetics is key to what they do, they also need to be able to deliver elearning to their 10 brands in their brand styling. This, Beatrice finds, is not a problem with the built-in re-styling option.

These variations are just part of the story, as the team then also translate their courses into 10 languages, meaning they are able to serve their global audience not only with the right visuals, but in their local language.

“It’s really easy to change the color, change the font. Use a template, duplicate and change.” – Beatrice Cocchi

In Summary

Using Elucidat, Max Mara have proven the case that you can achieve high-end, fully on-brand elearning, fit for fashion houses. Other learnings from this story?

• Multi-brand: Using Elucidat’s Brand Style controls, Max Mara can output their elearning not only so it’s fully on-brand, but in multiple brand styles.
• Multi-language: Serving their global audience in their native language is a given, through the easy in-built translation process
• Engaging elearning: Max Mara achieve visually rich, modern, mobile-friendly elearning with Elucidat, and go for bespoke designs over templated approaches

Introduction

Global beauty brand Benefit Cosmetics have been magically transforming brows since 1976. As worldwide leaders in all things eyebrows, and with upwards of 30 brow-based products plus a range of counter services, Benefit keep standards high by educating those working with their products and services.

But they needed a change in tact. Their product training was high end, but delivered as presentations. They needed a way to get it into the hands of busy front-line staff spread across 50 countries more easily and track engagement. But having never created elearning before, where to start?

Since starting to use Elucidat in 2017, Benefit has not only unleashed their global learning presence with interactive, high-end elearning, but increased take-up and built greater in-house knowledge and control of their content. All while realising an estimated 69% saving on the costs of an LMS.

Hello Elucidat, hello savings!

Elucidat was a perfect fit. The platform’s direct link sharing and in-built analytics mean that Benefit’s learning content can be accessed with just one click, no matter where the learner is or which device they use. Plus, the Benefit Global Learning team are able to monitor who makes progress and where.

Using the platform’s Your Data feature means the team can access not only pass/fail rates, but identify specific learners who have entered into the course, their retail location and everything they have attempted. Then, via a simple export, the team are able to provide local markets with their specific data.

For Benefit, this has resulted in confidence that their audience have been educated; provided insights into any areas that need more attention and delivered definitive knowledge of which team members from which stores have participated.

Overall, the ability to directly share links to learning content and use Elucidat’s powerful analytics saved an estimated 69% (around $75,000) in LMS costs across the length of their contract to date.

In summary

The Global Learning team at Benefit can certainly take a brow. With no experience in creating interactive elearning, they moved from creating training presentations, to planning, building and implementing top quality, incredibly branded elearning that grew it’s audience two-fold. The Brow Program success also helped Benefit to branch their use of Elucidat into additional global learning initiatives.

• Novice authors: Partnering with Elucidat’s Learning Consultancy Team helped Benefit get off to a flying start with bespoke templates and advice
• Analytics: Through Elucidat’s in-built Analytics the Benefit team learnt vital lessons that helped them improve their offering further, and track engagement
• Branding: Using Elucidat’s Brand Style controls and designing bespoke templates, Benefit’s fantastic branding shone through and connected with people

Introduction

As the world’s largest sporting goods retailer, Decathlon has enabled countless customers to achieve their sporting goals. And they take the same approach with their people. Every Decathlon employee is empowered to take ownership of their own development and, ultimately, career success.

But to truly honour this, learning needs to be available, relevant, localized, and up to date.

Find out how Sophie Vanhems, Leader of pedagogical skills, and Arnaud Loison, Leader of Sports skills, at Decathlon empowered 1000 employees from around the globe to produce quality digital learning at speed and scale, to honour their ethos.

The solution – platforms that empower local experts

It was clear to Sophie and Arnaud that going digital offered the flexibility they needed for successful learning at scale. But this was only the start of a solution. From identifying training needs to content creation, they needed a platform and approach that gave employees the lead in production.

By partnering with Xperteam-Easy and using the Elucidat authoring platform, they could begin to develop a learning ecosystem built on autonomous development and with employees at its center.

Starting small with an inner circle of content creators, Sophie and Arnaud quickly opened up elearning production more widely. Supported by some simple onboarding and online academy guidance, content creators were given full autonomy. With easy course duplication, rebranding, localization and translation, they weren’t starting from scratch.

In summary

Collaborative learning production models or employee generated learning, is a growing trend. As organisations like Decathlon are faced with the challenge to keep up with the demand for relevant learning and continuous up-skilling, it makes sense to empower specific and local experts to take the lead.

• Novice authors: Opting for a collaborative elearning authoring platform like Elucidat empowers anyone to create impactful elearning, and at high scale!
• Easy translation: Translation processes means that courses in Elucidat can be easily switched into other languages, to meet local needs
• Variations: Authoring Platforms that make switching branding, language and localizing content easy are vital for global organisations

Introduction

SGS is the world’s leading inspection, verification, testing and certification company. They’re one of the largest too, with more than 89,000 employees and a network of more than 2,600 offices and laboratories around the world.

As part of their commitment to quality, SGS continually improve the processes used in their laboratories, led by a select group of technical experts. The story began with a question – how to get those important process changes rolled out effectively to remote employees, and at the speed of need?

Find out how their partnership with Elucidat alleviated pressure on their learning department – building confidence in the group of technical experts to create great elearning for themselves. From there? Fast forward to a global authoring community of 200+ in-house authors. SGS is a success story of an organization with super-high standards producing effective in-house training at scale.

The Solution – Enablement from Elucidat’s Learning Consultancy Team

With years of cutting-edge experience in elearning design and best practice, it made sense for SGS to partner with Elucidat’s Learning Consultancy Team to design a Tailored Template that could be easily used by the subject experts.

This gave the technical experts at SGS a pre-built template designed specifically for their technical process content, with expert learning design baked in. All 10 experts used this template; reducing their learning curve, and ensuring all of their elearning projects were consistent and engaging.

“Thank you all for combining your talents and expertise to make this first phase so smooth, speedy and professional. The templates look awesome and you have delivered so quickly. I will be pleased to share with the team today.” 

As a follow-up, the Elucidat team then carried out Project Reviews on the first draft of each of the 10 experts’ projects. These 1-2-1 reviews meant each expert received specific support for their content and confidence level, and also enabled both parties to ensure quality and consistency across the board.

In Summary

To meet essential training needs, SGS embarked across a model that is now trending across many global organizations: collaborative, ground-up authoring where in-house experts create elearning directly. But, they made sure they put quality standards in place from the off  through Elucidat’s Learning Consultancy Team.

• Upfront training: Partnering with Elucidat’s Learning Consultancy Team meant the team set off their journey with standards and know-how
• Templates: Investing in ready-made elearning templates is a sensible step for high-scale production – SGS opted to create bespoke ones
• Novice author community: SGS now has a thriving community of 250 authors, across multiple teams, creating essential elearning. Anyone can do it!

Introduction

Kingfisher plc is home to five home improvement retail brands across Europe. With over 2,000 stores, and 80,000 employees, they need learning that can translate across their banner brands, roles and locations. But they also need to address the quality challenge and increase learner engagement, through more relevant and adaptable learning solutions.

Add to the mix a requirement to make five million hours of learning consumable at point of need, within five years, it’s not easy to see how the central L&D team can deliver. But deliver they do!

Jason Edwards, Global Digital Learning and Development Partner at Kingfisher, tells us about how Elucidat’s cloud-based authoring platform – and supporting services – have been key to their model, and driven a transformational impact on the business.

The Solution – An Elucidat Partnership

Kingfisher needed one, flexible authoring tool that would allow multiple areas of the organization to work both independently and together. It needed to give the banners the ability to control their elearning, but also work with the central L&D team to ensure it met with best practice and standards. Enter Elucidat!

Why was Elucidat their first choice of authoring platform?

“The ease of authoring, functionality and interactions made working at the scale we needed much quicker and easier. Additionally, it was Elucidat’s values and business ethos that shone out. They were human. They brought a partnership – a relationship – to the table, much more than a vendor who just sets you up and off you go.” – Jason Edwards

And that level of partnership and support continued through the implementation process. With multiple brands under the Kingfisher umbrella, and with the look and feel of elearning coming under critique previously, it was critical to get it right from the start with Elucidat. The Kingfisher team engaged Elucidat’s Learning Consultancy Team to create Brand Styles for each area of the business.

Jason felt that having fully designed and reusable Brand Styles for their elearning was very much worthwhile.

In Summary

Instead of the central team being responsible for production and distribution of elearning across the whole of the group, Elucidat has empowered Kingfisher to distribute the creation of elearning, effect business change and – most importantly – put Learning and Development at the very heart of Kingfisher’s ongoing strategy.

• Multi-brands: Converting central courses into five separate banner brand-styles was key to Kingfisher, but wasn’t an obstacle with Elucidat
• Partnership: Enterprise organizations need more than a platform, they need a partner relationship. Learning Consultancy Services are a plus!
• Collaboration: A cloud-based platform is key for any organisation where there’s multiple stakeholders or business units. Courses can be easily adapted.

Introduction

Less than a decade ago, Vacasa was a modest vacation rental company based in the US. A Learning and Development team of two people supported employees with elearning that was created, delivered and managed using an LMS.

Then, the business shot into the stratosphere. Holiday makers all over the US, South America and beyond were choosing Vacasa to make their vacation rentals easy, and the company grew by 16,000%.

The need for fast, flexible training was paramount, and Vacasa needed technologies that could adapt and keep up. There was a mountain to climb and the L&D team needed the right equipment to get over it! Elucidat brought the flex required and the Analytics that enabled them to take their training to its required destinations, and fast.

The Solution – Elucidat & It’s Analytics

Having identified that content creation was their LMS’s weak spot, Ben went on the hunt for an authoring tool to complement their technology stack.

“Because we needed our elearning modules to be SCORM compliant, we started to explore solutions like Adobe Captivate, Articulate Storyline, and xAPI, but we couldn’t find an elearning developer who was strong enough in instructional design to use those tools”

“We finally found the solution that checked every box: Elucidat. The platform was easy to use and also allowed us to build the quality of courses we expected.”  – Ben Digman

For Ben, discovering Elucidat was a turning point; suddenly, the team was able to deliver SCORM compliant elearning at speed and scale without compromising on the quality of the learning experience. Of course, it’s responsive too so works perfectly on mobiles for busy staff in various locations.

However, the real transformation came when the team at Vacasa began digging into the powerful Analytics Elucidat provides.

In Summary

From initially searching for a fast-paced authoring platform that supported mobile-learning, Vacasa soon uncapped Elucidat’s secret weapon: learning analytics.

• Learning Analytics: They used detailed learner analytics from inside Elucidat, which goes beyond traditional LMS data, to drive up quality and ROI
• Responsive learning: Vacasa opted for an authoring platform that was responsive so they can deliver mobile-ready learning to their remote workforce, where ever they are.
• Speed: With a need for speed and a growing workforce, Vacasa needed an authoring platform that could flex and support this